I've seen a lot of talk recently about the use of NLP language in advertising and marketing. Here's my view on it.

The Meta Model is the most powerful, and most misunderstood aspect of NLP. What's it all about?

You've heard people say that they want something, and also that they need something. What do these different words mean, and why are they important?

If you've ever been confused when someone says, "This is much better" then here's why.

Here's another Meta Model analysis, this one is of the common phrase 'Time management'.

Here's a Meta Model analysis of the phrase 'limiting belief', showing why you have none...